Have you ever noticed that your game features look a little bit different from what a friend or a creator has? It’s likely because of an A/B test.
What Is an A/B Test?
An A/B test is where players are randomly placed into two or more groups and given slightly different versions of the game to determine which variation performs better. For example, the versions could use different task types, different rewards, or early access to new features.
Why Do We Do This?
We prioritize ensuring that players have the best experience possible. A/B tests are a great way to see how players react to certain changes or new features. The metrics gained through these tests can be used to make some tweaks and improvements before releasing a feature to all players.
That’s why you might notice that you have a slightly different feature from someone else. But don’t worry! Once it becomes clear what’s best for our players and the future of the game, everyone will have the same result.